A Blend of the Right Attitude, Experience & Communication Skills

Attitude

Common goals, good rapport and a can-do attitude mixed with a strong work ethic create an ideal environment for a creative partnership to thrive. The ability for a partner to easily adapt and deliver when given creative latitude and specific direction, both, are embodied in the consummate team member.

Experience

It is important to choose a partner that is well-versed in how to best integrate all tactics in a way that maximize results. This means that there should be an expert in place to develop a strategy that addresses all of your goals. An effective brand identity development process will begin with this type of solid and uncompromising foundation.

Communication Skills

While it may seem obvious, your creative partner must be an expert communicator and should exhibit the ability to listen, always be easy to reach and good at following up in a timely manner. A willingness to detail the process, deliver an outline of the goals, and provide a projected timeline for completion is a key attribute for any partner to possess. During your partnership, all communication options should be utilized and all team members should be kept in the loop; correspond via email, phone, text, IM, Skype, or whatever works best.

Important Considerations

Compare apples to apples. While the overhead a larger firm builds into its quote may be prohibitive, teaming up with an inexperienced designer or someone with a niche background is likely to result in the need for another to patch inevitable holes in the campaign. Get it right the first time.

Stay positive – There are low-overhead new media companies that offer well-rounded expertise and can deliver on promises and client needs.

Before you choose any partner, be sure to evaluate the creative capabilities each candidate exhibits on its own website, in messaging and collateral material – One that represents its brand, effectively and professionally, is a viable creative partner for you.